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Innovation flourishes: Albertsons Companies is expanding its online offering to include wedding flowers

BOISE, Idaho – With the marriage season approaching, Albertsons Firms (NYSE: ACI) introduced right this moment that they’re providing their prospects a straightforward, reasonably priced, and environmentally pleasant on-line choice to buy contemporary, hand-cut wedding ceremony flowers.

The ready-made flower collections “do it your self” by debi lilly designTM complement each shade palette and the user-friendly on-line web site permits prospects to decide on between various kinds of flowers and colours from totally different theme collections.

“We’re at all times on the lookout for progressive methods to convey our high quality merchandise to our prospects in a approach that fits their way of life wants,” mentioned Chad Coester, Senior Vice President, Personal Manufacturers. “Our on-line wedding ceremony flowers are simply one other option to meet our prospects’ wants the place and the way they need whereas making the expertise handy and reasonably priced.”

Clients can use a banner web site from Albertsons Cos. Equivalent to go to Albertsons.com, Safeway.com or Vons.com and discover “Wedding Flowers” beneath the “Store” tab. Or simply seek for “wedding ceremony flowers” on the house web page.

From there, prospects select their assortment, packages, and ribbon shade and place their order no less than 21 days earlier than the occasion. Objects accessible embody bridal and bridesmaid bouquets, boutonnieres, corsages, aisle markers, centerpieces, garlands, and extra. The order will likely be positioned via FedEx three days previous to the occasion. From there, prospects merely lower the stems, put them in water, and maintain them cool till the massive day.

“Planning a marriage is irritating and costly. With our unique on-line wedding ceremony flowers in Debi Lilly designs, prospects get the look and high quality of a bespoke wedding ceremony florist for free of charge, ”mentioned Debora Steier, Vice President for Flowers at Albertsons Firms. “After all, prospects can nonetheless go to our in-store flower specialists to fulfill all of their floral wants, together with wedding ceremony flowers, as they’ve for many years.”

All wedding ceremony flowers within the Debi-Lilly design are licensed and harvested by Bloomcheck and the Rainforest Alliance. Clients see both the Bloomcheck or Rainforest Alliance seal when shopping for contemporary lower flowers to make sure they’re shopping for a sustainable product.

The Bloomcheck program establishes greatest practices for lower flower farms to make sure that these farms are socially honest, environmentally sound and economical. Whereas the Rainforest Alliance seal implies that farmers adhere to a rigorous customary of sustainable agriculture and accountable enterprise practices to create a greater future for folks and nature.

Additional data on each packages might be discovered on the respective web sites: bloomcheck.org and rainforest-alliance.org. For extra data on Albertsons Firms’s dedication to integrating sustainability into their enterprise, please go to albertsonscompanies.com.

Personal branded merchandise, together with the Debi-Lilly design line with flower and residential equipment, are completely accessible within the shops of Albertsons Firms. These include 20 well-known banners together with Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs Jewel-Osco, Acme, Shaws, Star Market, United Supermarkets, Market Road and Haggen.

About Albertson’s firm

Albertsons Firms is a number one US meals and drug retailer. As of February 27, 2021, the corporate operated 2,277 retail shops with 1,727 pharmacies, 400 related petrol stations, 22 of its personal distribution facilities and 20 manufacturing amenities. The corporate operates shops in 34 states and the District of Columbia with greater than 20 well-known banners together with Albertsons, Safeway, Vons, Jewel-Osco, Shaws, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs , Kings Meals Markets and Balducci’s Meals Lovers Market. The corporate is dedicated to serving to folks throughout the nation dwell higher lives by making significant distinction, neighborhood after neighborhood. In 2020, the corporate partnered with the Albertsons Firms Basis to donate $ 260 million in meals and monetary help, together with $ 94 million via our Nourishing Neighbors program, to assist make sure the folks residing in our communities have sufficient to eat . Albertsons Firms has additionally pledged $ 5 million to assist organizations advocate for social justice. These efforts have benefited thousands and thousands of individuals in starvation reduction, training, most cancers analysis and therapy, social justice, and packages for the disabled and veteran work.

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