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Innovation flourishes: Albertsons Companies is expanding its online offering to include wedding flowers

BOISE, Idaho – (BUSINESS WIRE) – With the marriage season approaching, Albertsons Corporations (NYSE: ACI) introduced right now that they’re providing their prospects a straightforward, inexpensive, and environmentally pleasant on-line choice to buy contemporary, hand-cut marriage ceremony flowers.

The ready-made flower collections “do it your self” by debi lilly designTM complement each colour palette and the user-friendly on-line website permits prospects to decide on between several types of flowers and colours from completely different theme collections.

“We’re all the time on the lookout for modern methods to convey our high quality merchandise to our prospects in a manner that fits their life-style wants,” mentioned Chad Coester, Senior Vice President, Personal Manufacturers. “Our on-line marriage ceremony flowers are simply one other method to meet our prospects’ wants the place and the way they need whereas making the expertise handy and inexpensive.”

Prospects can use a banner web site from Albertsons Cos. Corresponding to go to Albertsons.com, Safeway.com or Vons.com and discover “Wedding Flowers” underneath the “Store” tab. Or simply seek for “marriage ceremony flowers” on the house web page.

From there, prospects select their assortment, packages, and ribbon colour and place their order a minimum of 21 days earlier than the occasion. Gadgets obtainable embody bridal and bridesmaid bouquets, boutonnieres, corsages, aisle markers, centerpieces, garlands, and extra. The order can be positioned by means of FedEx three days previous to the occasion. From there, prospects merely minimize the stems, put them in water, and maintain them cool till the massive day.

“Planning a marriage is traumatic and costly. With our unique on-line marriage ceremony flowers in Debi Lilly designs, prospects get the look and high quality of a bespoke marriage ceremony florist without charge, ”mentioned Debora Steier, Vice President for Flowers at Albertsons Corporations. “After all, prospects can nonetheless go to our in-store flower specialists to fulfill all of their floral wants, together with marriage ceremony flowers, as they’ve for many years.”

All marriage ceremony flowers within the Debi-Lilly design are licensed and harvested by Bloomcheck and the Rainforest Alliance. Prospects see both the Bloomcheck or Rainforest Alliance seal when shopping for contemporary minimize flowers to make sure they’re shopping for a sustainable product.

The Bloomcheck program establishes finest practices for minimize flower farms to make sure that these farms are socially truthful, environmentally sound and economical. Whereas the Rainforest Alliance seal implies that farmers adhere to a rigorous customary of sustainable agriculture and accountable enterprise practices to create a greater future for folks and nature.

Additional data on each packages might be discovered on the respective web sites: bloomcheck.org and rainforest-alliance.org. For extra data on Albertsons Corporations’s dedication to integrating sustainability into their enterprise, please go to albertsonscompanies.com.

Personal branded merchandise, together with the Debi-Lilly design line with flower and residential equipment, are completely obtainable within the shops of Albertsons Corporations. These encompass 20 well-known banners together with Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs Jewel-Osco, Acme, Shaws, Star Market, United Supermarkets, Market Avenue and Haggen.

About Albertson’s firm

Albertsons Corporations is a number one US meals and drug retailer. As of February 27, 2021, the corporate operated 2,277 retail shops with 1,727 pharmacies, 400 related petrol stations, 22 of its personal distribution facilities and 20 manufacturing amenities. The corporate operates shops in 34 states and the District of Columbia with greater than 20 well-known banners together with Albertsons, Safeway, Vons, Jewel-Osco, Shaws, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs , Kings Meals Markets and Balducci’s Meals Lovers Market. The corporate is dedicated to serving to folks throughout the nation stay higher lives by making significant distinction, neighborhood after neighborhood. In 2020, the corporate partnered with the Albertsons Corporations Basis to donate $ 260 million in meals and monetary help, together with $ 94 million by means of our Nourishing Neighbors program, to assist make sure the folks dwelling in our communities have sufficient to eat . Albertsons Corporations has additionally pledged $ 5 million to assist organizations advocate for social justice. These efforts have benefited tens of millions of individuals in starvation reduction, schooling, most cancers analysis and therapy, social justice, and packages for the disabled and veteran work.

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