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Local jewelers are seeing increasing sales of engagement rings and wedding rings

NACOGDOCHES, Texas (KTRE) – As individuals say “sure” extra this 12 months, jewellery retailer house owners in east Texas say it’s having an influence on their companies.

A promise, a promise, a vow. Meaning engagement rings and wedding ceremony rings for a lot of.

“Folks simply wish to specific how they really feel,” mentioned Jim Bartlett.

Native jewelers say Expression will be seen every day.

“We had excellent gross sales of engagement rings and wedding ceremony rings,” mentioned Bobby Nichols.

Nichols owns Lufkin Jewellery on the Sq.. He mentioned whereas seeing a change in the course of the COVID-19 shutdown, gross sales have been nonetheless shining brightly as a diamond.

“We have been in an uptrend earlier than that,” mentioned Nichols. “There was a bit of stoop, however we’re nonetheless on the up.”

“At any time when we’ve a disaster,” mentioned Bartlett, “it creates a way of sentimentality in individuals’s minds and hearts.”

Bartlett, a gemologist, owns Jim Bartlett High quality Jewellery in Longview. He mentioned extra individuals are buying and shopping for, even when the typical value of engagement rings is increased than it was two years in the past.

“After all we postponed loads of weddings final 12 months,” he mentioned. “Many individuals couldn’t make the deliberate journeys and subsequently had little extra revenue to have the ability to make the marriage rings and engagement rings.”

And it is a variety of not solely diamond cuts however prospects who see them.

“A number of millennials, after which we see plenty of individuals of their 60s and 70s getting remarried,” mentioned Nichols. “Sadly, they misplaced their spouses or no matter. Thankfully, they discovered another person. We see loads of it, which is fairly cool, together with me. “

“They have an inclination to come back out and specific their emotions to family members, and jewellery is, in fact, among the best methods to try this,” mentioned Bartlett. “After all we even have loads of it after COVID.”

Entrepreneurs assume that this upward development will proceed in the meanwhile.

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