Meet Lelian Chew, the Singapore-based wedding planner for Asia’s ultra-rich
A BEAUTIFUL ACCIDENT
Funnily sufficient, it was a case of “misplaced in translation” that led to Chew’s begin within the wedding ceremony business. Chew was a non-public banker at Goldman Sachs for a number of years, serving a rich clientele. She had additionally moved to Hong Kong to cowl the Chinese language market.
“At one level I simply determined I had spent 10 years recent out of faculty on the identical financial institution doing the identical factor. It wasn’t a lot a push issue because it was a pull issue to actually sit again and assume, is there extra to life than that? Might I do one thing else?”
Chew finally left banking. Whereas considering the following steps in her profession, she determined to deal with planning her personal wedding ceremony. Then she bought a name from a former shopper. “It was a cellphone name to seek out out the place I had gone. I instructed him I would not go to some other financial institution and if I did do one thing it could be totally different. I stated I am simply going to take my time planning my wedding ceremony,” Chew stated. “English will not be the native language of this buyer. So he stated, “What? Are you planning weddings? My son is getting married. Why do not you assist?’”
Chew determined to run with it. She flew to Indonesia for an interview and finally grew to become the eighth wedding ceremony planner employed by the household. The marriage was attended by 3,000 visitors and the household wanted planners to maintain the varied facets of the occasion.
Phrase of mouth quickly unfold amongst Chew’s former purchasers that she was now within the wedding ceremony business. By the top of the 12 months, she had finished sufficient weddings to construct a portfolio. “Some individuals say it was a pleasant accident. I nearly really feel like perhaps that is the way in which it needs to be,” Chew stated of her begin.
The marriage studio was based in Hong Kong, however Chew has since moved its headquarters to Singapore. Along with weddings, the corporate additionally organizes and designs occasions for luxurious manufacturers. Her second enterprise, The Floral Atelier, was established to complement the marriage and occasions enterprise by offering floral decorations, however has additionally grown right into a retail enterprise promoting one-of-a-kind floral preparations and different merchandise.