Penn State alum is making celebrity events a reality as wedding planners
They know what they are saying: you can do anything with your major and still achieve amazing things. Penn State Alumna Danielle Rothweiler does just that.
Rothweiler is a wedding and event planner who has worked with celebrities including Lindsay Arnold, Angelina Pivarnick, the personality of “Jersey Shore” and Jillian’s Sweet 16, the daughter of Danielle Staub of “Real Housewives of New Jersey” for their own wedding featured in TLC’s “Four Weddings”.
Rothweiler joined Penn State in 1999 for his meteorology program, but switched to political science before her senior year. In 2003 she obtained her bachelor’s degree.
“I loved the whole Penn State atmosphere,” Rothweiler recalls. “It just had the whole package and was also the best in the country for what I wanted to study [at the time] was a bit like the cherry on top. “
After graduating, Rothweiler worked as a marital paralegal and considered attending law school, but ultimately decided against it. However, she always had a knack for event planning, although she didn’t notice it immediately.
In Penn State, Rothweiler planned socials and events for their sisterhood. She also organized a Thanksgiving party for her friends in their junior and senior years before everyone went home for the fall break. While he was working as a paralegal, Rothweiler even planned divorce ceremonies.
Although Rothweiler enjoyed the company she worked for, her heart was no longer full of it. From there, she decided to trust her instincts and begin her career in event planning.
“I ended up reaching out to a number of wedding planners [New] Jersey and is asking for an intern, ”said Rothweiler. “So, you know, I’m here with my bachelor’s degree from Penn State asking for a free internship. [but] I didn’t care. [It was] Just so I can learn. “
Rothweiler decided to start her own event planning business, Rothweiler Event Design, after working with another company for a year. Although she specializes in wedding planning, Rothweiler focuses on social events such as mitzvahs, sweet sixteens, and divorce celebrations.
She has also returned to her Penn State roots by scheduling events for the Penn State Northern New Jersey Alumni Association, which raises money for THON.
Before the coronavirus pandemic, Rothweiler planned around 12 weddings a year, along with other events. Rothweiler says she usually works with a couple about a year in advance to get a feel for what exactly they would want for their wedding.
“Right from the start, I like to work with couples who have not yet planned anything. That means they haven’t signed anything that they shouldn’t sign. They haven’t forgotten any questions they should have asked. So let’s sit there and go through everything from the start, ”said Rothweiler.
Rothweiler is there for couples at every turn. She works closely with the vendors leading to a wedding and also takes care of the logistics as the wedding date approaches.
Her work was featured in Us Weekly and People Magazine for Lindsay Arnold’s Wedding. She was also on “E! News ”for planning the baby shower for shoe designer and growing up hip hop star Angela Simmons and OWN for Jillian Staub’s Sweet 16. Most recently, Rothweiler appeared in several episodes of“ Jersey Shore ”for Pivarnick’s wedding, which happened to be the last one that she had planned before the coronavirus pandemic.
Courtesy Danielle Rothweiler
Rothweiler says she had a positive experience with Pivarnick because she knew exactly what she wanted and trusted Rothweiler to get it all done.
“[Pivarnick] I’ve never tried to hide or dampen the fact that it’s extra and over the top, ”Rothweiler said. “She owned it to death … Planning with her was great.”
She attributes her success to connections. While she has tried reaching out to celebrities through her PR team, Rothweiler says the most successful results have been having a connection high enough of her to connect with these celebrities.
Despite the coronavirus pandemic, Rothweiler Micro wedding packages for couples who do not want to postpone their wedding date or whose wedding has been canceled due to the coronavirus pandemic.
“I decided months ago to have micro-weddings and offer packages because that’s going to be a big deal now – and it is,” said Rothweiler.
Her biggest piece of advice for aspiring event planners is this: To be successful, you must have good experience in the event planning industry.
“I think the best thing for me in my business was definitely working for another planner in the industry,” said Rothweiler. “To do this well, you should be working in the field because there is no other way to learn this stuff.”
While Rothweiler has been planning events from Utah to New Jersey, she said she would love to plan weddings in Bermuda – a desire that developed when she traveled there for a press trip a few years ago. If your previous event planning is an indication of this, Rothweiler will be more than able to accept the challenge.
Mackenzie is a junior major in English and one of the Associate Editors of Onward State. She’s from Minersville, PA, and she’s always trying to explain exactly where that is. Send all compliments to [email protected] or @MackenzieC__ on Twitter.