As we continue to face the exciting changes in men’s jewelry, with new, revolutionary-looking styles emerging, we should take some time to ponder the impact all of this can have on the wedding jewelry business.
If men become more open to wearing jewelry for fashion and blurring the lines between men’s and women’s jewelry, can’t that also apply to wedding rings – or even engagement rings for men?
While the average customer today will most likely still opt for a classic wedding ring, something in platinum or gold with a comfortable fit, maybe a little milgrain if they’re feeling that daring. But a new audience of men – and women – are turning to unconventional styles, looking for the piece that feels true to their style and stands out from the crowd. Something that will stand the test of time as a piece forever without venturing too far into the realm of fad, yet still feels fresh, individual, and new.
18-karat yellow gold Chrona band with sapphires, $ 2,000; Vram
Sterling Silver Ocean Waves Enameled Band, $ 229; LMJ
14-karat yellow gold men’s mate rings, $ 1,995; Established
To some budding grooms, this doesn’t look like much more than an alternate metal, something different from the usual platinum or gold. You could be looking for a gemstone to liven up the look or an engraved pattern or message to make it more personal.
18-karat white gold Carioca ring with onyx and black and white diamonds, $ 4,270; Naked
Oxidized sterling silver cliff ring, $ 310; Kassandra Nicholson
However, to others, this looks like something that may not resemble a wedding ring at all. Maybe it’s a seal, maybe it’s a piece that defines traditional gender roles.
18-carat rose gold and steel band with 0.25 ct. Princess cut diamond, price on request; Andreoli
Rustic Recycled Rose Gold Wedding Ring, $ 2,125; East Fourth Street
By no means should you swap out all of your inventory for such styles, but it is definitely worth gauging your customers’ interest in having them on your wedding ring shop window or online inventory. And if the demand for this aesthetic continues to grow, be sure to connect with brands like this for a comprehensive presentation.
Above: 22-karat yellow gold and platinum signet ring with Munsteiner-carved moonstone and diamonds, $ 9,500; Atelier Wolff
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