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Wedding Planner Opens New Venue in Downtown Wheaton

Alexis Heller is every thing that future brides need and wish from a marriage planner: courteous, calm and obsessive about particulars.

Raised in a army household, Heller seems equally level-headed and arranged to open a brand new venue on Predominant Road in downtown Wheaton later this month.

The Second on Predominant hosts wedding ceremony ceremonies and receptions, birthday events and child showers, company conferences, and charitable fundraisers in a very renovated area that was once a resale retailer. The dates will refill effectively into subsequent 12 months, mentioned Heller.

It was a juggling act planning occasions, serving to {couples} tie the knot within the COVID-19 period, giving excursions of the venue whereas it was nonetheless underneath development, and battling all the design selections.

“I like all the main points, and I like continuously creating timelines and determining the right way to get issues going,” mentioned Heller.

For the room itself, Heller wished a sublime, trendy look that might swimsuit any wedding ceremony fashion.

The darkish hardwood flooring might add to a country theme. Sputnik chandeliers can enchantment to {couples} with a extra trendy style. With cream-colored partitions, the inside feels mild and ethereal general.

“Our venue would not overshadow anybody’s fashion,” mentioned Heller. “I actually wish to welcome the fashion and character of everybody on this room.”

Heller graduated with a level in hospitality administration, started her profession in Wheaton and served on the board of administrators of the Chamber of Commerce for 2 years. She is returning to Wheaton as downtown developments are producing renewed pleasure.

“Wheaton retains evolving, evolving,” mentioned Heller, who grew up in West Chicago and now lives in St. Charles. “We’re getting extra eating places, extra bars, and newer outlets there, however the one factor I believe would profit the group can be a venue that brings folks outdoors of Wheaton to downtown Wheaton.”

The facade of the Predominant Road constructing went via its personal improvement.

After the Smart Penny resale retailer closed, an funding firm rented what was initially a furnishings retailer for occasions. Heller was initially employed as a marketing consultant earlier than the idea grew to become The Second on Predominant.

The constructing now has a white brick exterior and huge, black-framed home windows, making a bit of Predominant Road “a bit extra trendy,” mentioned Heller, in addition to new eating places have breathed new life into Hale Road.

“Second on Predominant provides a novel, refreshing different to the usual by bringing a contemporary up to date strategy to design into your venue,” mentioned Elle Withall, Govt Director of the Downtown Wheaton Affiliation. “Due to that, downtown Wheaton now has one other anchor tenant vacation spot enterprise. It is a massive win for downtown.”

Heller mentioned the placement is fascinating as there’s a flower store, salons, and barbershop downtown for {couples} to get glamorous. Outside ceremonies can be held in close by parks.

As for wedding ceremony developments, Heller mentioned that many {couples} are extra seemingly to decide on extra intimate weddings and cocktail events than the standard plate meal.

In adapting to the pandemic, some {couples} need smaller visitor lists which are restricted to the speedy household. The 5,600-square-foot venue can accommodate as much as 180 folks with an open dance ground and as much as 230 for a cocktail reception. Hand washing stations are additionally accessible.

“Seated receptions will perpetually stay a traditional occasion, however 2020 made us understand that it is okay to mess issues up a little bit,” Heller wrote in a weblog put up for The Second on Predominant.

She is raring to get to know {couples} and their idiosyncrasies in order that she will be able to plan a dream wedding ceremony that embodies their character.

“Simply to see how completely satisfied you’re that day and the truth that I used to be capable of assist construct that and make that occur is a very good feeling,” she mentioned.


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