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Wedding Cakes

When the wedding cake business went flat, she got creative

WINTER SPRINGS, Florida – Like many small business owners, Anna Hightower had to get creative trying to make money during the coronavirus-induced health and economic crisis.

For the past 15 years, Hightower, who owns Anna Cakes in Winter Springs, has run a successful business making wedding and party cakes.

But in March she got cancellation calls. Now customers are canceling for May, June or even July. Over 50 customers have postponed or canceled their wedding cakes for a later date.

So Hightower came up with the idea of ​​making and delivering small batches of cupcakes. The first weekend she made 200 cupcakes and sold out quickly. The word got around and in the following week she made and sold 700 cupcakes.

Hightower says the cupcakes were so successful that she is considering keeping them going even after her wedding cake business resumes.

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